Hops for Hope

What is Hops for Hope?

Hops for Hope is a unique way for you to engage with Van Andel Institute’s outreach program, Purple Community. We partner with restaurants, breweries and bars who select a beer on tap to be their “give back” beer for a month long promotion. $1.00 from each pint of “give back” beer sold goes back to Van Andel Institute where 100% of the proceeds from the program benefit cancer, Parkinson’s and other neurodegenerative disease research.

Download Program

Who Can Get Involved?

If you are 21 years or older, you can participate in Hops for Hope!

When does Hops for Hope Begin?

Hops for Hope is a yearlong program! The official Hops for Hope campaign runs all year and each location typically participates for a month long promotion. Many more locations to be announced soon!

Uccello’s – Grandville

Corner Bar – Rockford


Pigeon Hill Brewing Company – Muskegon


JW’s Food & Spirits – Grand Haven

Interested in partnering with us? Contact Ashley at ashley.owen@vai.org for more information.

Ready to HOP for Hope?

Hop to each of our Hops for Hope locations in a given month and order the give back beer to collect a stamp for your Hops for Hope map. After you have completed the map, snap a picture of it and send it to purplecommunity@vai.org by the end of the month to receive a code for a FREE Hops for Hope shirt.

Check out the Hops for Hope fun!

Use #HopsForHope and tag @purplecommunity on Instagram and @purpleVAI on Twitter next time you find yourself at one of our locations!

If you are a brewery, restaurant or bar and want to join Hops for Hope click here to download our program outline and contact Ashley for more information.

Ashley Owen, Senior Event Coordinator