Purple Community Blog

27 Jan 2017

#CountryKicksCancer Series is a Success!

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Our merchandise booth sits at the back of The Intersection. Country music blasts throughout the venue as fans roll in for tonight’s concert. Some people stop to look at the Purple Community shirts and admire the B93 koozies. One young man takes his time to look at the merchandise and we explain that all purchases support cancer research at Van Andel Institute. Without a second thought, he purchases several items, drops a donation in our bucket and exclaims that one of his friends is battling cancer. He isn’t the only concert attendee to stop by our table and share their story.

Thanks to a partnership with iHeart Media and The Intersection, we are able to bring you the #CountryKicksCancer concert series. For every ticket sold, $1 funds cancer research at Van Andel Institute.


At the Eric Paslay show on January 19, we were excited to announce that over $10,000 has been raised through the partnership this year. This marks a significant milestone in the fight against cancer, Parkinson’s and other diseases!

The Intersection has featured a wide range of country musicians, some local and some not so local, for #CountryKicksCancer:

Parmalee – March 17, 2016
Cadillac Three – April 27, 2016
Kane Brown – August 18, 2016
Grainger Smith – September 16, 2016
Gunnar & the Grizzly Boys – September 30, 2016 and December 16, 2016
LoCash – October 20, 2016
David Nail – October 30, 2016
Old Dominion – November 16, 2016
Chris Lane – December 2, 2016
Colt Ford – December 8, 2016
Brett Young – January 5, 2017
Drew Baldridge/Dylan Scott – January 13, 2017
Eric Paslay – January 19, 2017

And more are scheduled to perform…
Tyler Farr – February 2, 2017
Josh Abbott Band – March 9, 2017

We are so excited to continue this partnership and continue our efforts to create 100% HOPE! We encourage you to attend a country concert at The Intersection in the future and stop by our table to share your story.