Corporate Partnerships

Become a Corporate Partner

Thanks to special programs with our corporate partners, we are funding more ground-breaking research at Van Andel Institute (VAI) than ever before. Each corporate partner engages with Purple Community in a unique way that inspires their customers, employees and communities. Experienced Purple Community staff work with you to start and support you to ensure success for all involved.

How To Get Involved

We have numerous exclusive Purple Community events throughout the year that your company may choose to sponsor. These events include Grand Rapids Griffins and West Michigan Whitecaps games, concerts, a 5K race and more! If you would like to learn more about how you can support these events, contact Ashley Owen at

In addition to our Purple Community events that you could sponsor, many organizations choose to engage their employees and customers in their own unique fundraising efforts. Consider hosting a team-building activity like an employee softball tournament or auction, a client entertainment event where proceeds benefit Purple Community, or give customers an opportunity to make a donation when they check out by rounding up their change. There are many ways you can create a culture of giving back within your organization while also creating a memorable experience for both your team and your customers!

Resources & Benefits

Current Partners

We support you every step of the process with robust cause marketing ideas, best practices and more! 

  • Dedicated Purple Community staff member for support and brainstorming
  • Cause marketing and fundraising ideas and best practices
  • Acknowledgment on Purple Community’s website
  • Promotion of programs to VAI employees and donors
  • Social media support for fundraising efforts and special offers
  • Recognition in marketing materials as available
  • Opportunity to tour VAI’s facilities with your team
  • Opportunity to meet with Van Andel Research Institute’s researchers